Social media can be a great tool to get the word out about your home business and establish a relationship with your existing and potential customers. The Internet has created a line of communication directly from you to the consumer. The best part is that using social media to market your home business is relatively low cost, or even free, with a low barrier to entry.
By last count, there were over 50 social media platforms out there, which begs the question, how could any small business keep up with all of them? In today’s post we’ll highlight five social media trends that will show you why you’ll want to consider this important tool as part of your marketing strategy.
Before launching any social media campaign, be sure to understand how intellectual property rights may impact your communications. Take the time to read and understand each social media platform’s Terms and Conditions. Protect your content with trademarks, copyrights and /or watermarks to deter any third parties from repurposing what you post without your knowledge or consent.
Facebook, Twitter and Instagram are three social media sites that rank the highest in engaging business-to-consumer, or B2C, customers. Over the next few weeks we’ll feature each of these social media platforms and provide tips for using social media to market yourself.
DISCLAIMER: This post provides general information related to social media. Lindbergh is not a law firm. This information is not intended as a substitute for, and should not be relied upon as, legal advice. It is provided for general educational and informational purposes only. Although Lindbergh strives to ensure that its content is accurate, it makes no guarantees. All legal inquiries should be directed to intellectual property counsel in your State or jurisdiction. Lindbergh is not responsible for any errors or omissions in the content of this post or damages arising from the use of this information under any circumstances.
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