5 Reasons Why You Want to Promote Your Home Business on Social Media

Social Media Tips for Home Businesses

Social media can be a great tool to get the word out about your home business and establish a relationship with your existing and potential customers. The Internet has created a line of communication directly from you to the consumer. The best part is that using social media to market your home business is relatively low cost, or even free, with a low barrier to entry.

By last count, there were over 50 social media platforms out there, which begs the question, how could any small business keep up with all of them? In today’s post we’ll highlight five social media trends that will show you why you’ll want to consider this important tool as part of your marketing strategy.

  1. 97% of consumers aged 18-34 read online reviews to judge local businesses, according to BrightLocal’s 2015 Local Consumer Review Survey [1]. People are looking directly to sites like Twitter, Facebook, YouTube and Pinterest to find these reviews.
  2. The number of users who visit platforms like Twitter and Facebook to get news is increasing. For example, Facebook’s social networking attraction has been to stay up-to-date on friends and family, but more and more news, sports and entertainment is keeping users on the site. Imagine if your customers were staying on your site longer?
  3. New “Buy buttons” are being introduced. “Buy” features allow a customer to click to purchase a product featured on sites like Facebook while remaining in the Facebook application. Many smaller businesses that do not have the resources or inventory for ecommerce platforms are using this option to sell their wares.
  4. Visual content is gaining popularity. Showing your story through images and videos is one of the fastest growing social media trends for small businesses. Videos don’t need to be hi-tech either; consumers like the authenticity of a home-made video. Photos of your products and how they work has wide appeal for consumers who want to visualize what they are buying.
  5. The ability to complete orders on mobile devices is becoming more popular. The National Retail Federation reported that nearly 57 percent of online shopping traffic during Black Friday this past year came from mobile phones. As technology improves, the mobile ecommerce business will become more streamlined and easier for customers to navigate, so this is something to keep an eye on and consider in the future.

Before launching any social media campaign, be sure to understand how intellectual property rights may impact your communications. Take the time to read and understand each social media platform’s Terms and Conditions. Protect your content with trademarks, copyrights and /or watermarks to deter any third parties from repurposing what you post without your knowledge or consent.

Facebook, Twitter and Instagram are three social media sites that rank the highest in engaging business-to-consumer, or B2C, customers. Over the next few weeks we’ll feature each of these social media platforms and provide tips for using social media to market yourself.


Sources

  1. BrightLocal: 97% of consumers aged 18-34 read online reviews to judge a local business
  2. Vertical Response: Top Marketing Trends in 2016 and What They Mean for Your Small Business
  3. Forbes: The Top 7 Social Media Marketing Trends That Will Dominate 2016

DISCLAIMER: This post provides general information related to social media. Lindbergh is not a law firm. This information is not intended as a substitute for, and should not be relied upon as, legal advice. It is provided for general educational and informational purposes only. Although Lindbergh strives to ensure that its content is accurate, it makes no guarantees. All legal inquiries should be directed to intellectual property counsel in your State or jurisdiction. Lindbergh is not responsible for any errors or omissions in the content of this post or damages arising from the use of this information under any circumstances.

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