Facebook is the first in our series of featured social media platforms that you need to know about to market your business. Social media helps you enhance your relationships with existing customers and establish new relationships with potential customers.
Facebook ranks as the number one social networking site used for keeping in touch with family and friends, seeing the latest news stories and even sharing silly cat videos. But Facebook is not just for personal use; it’s also a great promotional tool for small business owners! Uniquely designed features made for businesses allow you to promote your company by way of your own Facebook page. But why out of all social networking sites out there is Facebook a good place to start building your business’s social media presence?
Facebook was one of the first social networking sites to make its debut on social media. Pew Research found that 70% of Facebook’s user base engage with it daily. Users regularly check their site, read newsfeeds, and like and comment on other users’ posts.
Promoting your home business on Facebook requires a new approach. While there are similarities, business pages on Facebook work differently than personal pages. Facebook business pages don’t have Friends like personal pages. Instead, they have Likes. However, you can invite your friends from your personal page to like your business page as a way to get more likes. Facebook has many features and functionalities, so here are some tips to get you started:
Other features that Facebook business pages offer include:
Before launching any social media campaign, be sure to understand how intellectual property rights may impact your communications. Take the time to read and understand each social media platform’s Terms and Conditions. Protect your content with trademarks, copyrights and /or watermarks to deter any third parties from repurposing what you post without your knowledge or consent.
For more information, or to get your home business Facebook page started, click here.
DISCLAIMER: This post provides general information related to creating a Facebook business page. Lindbergh is not a law firm. This information is not intended as a substitute for, and should not be relied upon as, legal advice. It is provided for general educational and informational purposes only. Although Lindbergh strives to ensure that its content is accurate, it makes no guarantees. All legal inquiries should be directed to intellectual property counsel in your State or jurisdiction. Lindbergh is not responsible for any errors or omissions in the content of this post or damages arising from the use of this information under any circumstances.
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