How to Effectively Promote Your Business with Facebook – Series 1

by Marie Bernier

January 28, 2016

Promote Home Business with Facebook

Facebook is the first in our series of featured social media platforms that you need to know about to market your business. Social media helps you enhance your relationships with existing customers and establish new relationships with potential customers.

Facebook ranks as the number one social networking site used for keeping in touch with family and friends, seeing the latest news stories and even sharing silly cat videos. But Facebook is not just for personal use; it’s also a great promotional tool for small business owners! Uniquely designed features made for businesses allow you to promote your company by way of your own Facebook page. But why out of all social networking sites out there is Facebook a good place to start building your business’s social media presence?

Facebook was one of the first social networking sites to make its debut on social media. Pew Research found that 70% of Facebook’s user base engage with it daily[1]. Users regularly check their site, read newsfeeds, and like and comment on other users’ posts.

Promoting your home business on Facebook requires a new approach. While there are similarities, business pages on Facebook work differently than personal pages. Facebook business pages don’t have Friends like personal pages. Instead, they have Likes. However, you can invite your friends from your personal page to like your business page as a way to get more likes. Facebook has many features and functionalities, so here are some tips to get you started:

  • Start by identifying your target audience so that you can post relevant, tailored content to entice people to look at your business page.
  • Your profile picture is how customers will find you. Consider using your company logo so followers will recognize your brand.
  • When customers find you they’ll go straight to the “about” section. Here’s where you’ll want to briefly describe your products, show contact information and provide hours of operation. Use this section to direct people to your website.
  • Understand how the News Feed section works. The News Feed, located in the middle of your page, is continuously updating stories. Likes and comments increase the probability that your posts will show up in a follower’s News Feed. Your posts need to be interesting to your audience so your page gets more likes and comments.
  • Use the Page Insights feature to help you reach more customers. Page Insights allows you to measure likes, comments, shares and much more, giving you an easy tool to measure the success of your marketing efforts.

Other features that Facebook business pages offer include:

  • A button that enables customers to purchase your products directly from your business’s Facebook page;
  • Post ads for your business; and
  • Promote your page, for a cost.

Before launching any social media campaign, be sure to understand how intellectual property rights may impact your communications. Take the time to read and understand each social media platform’s Terms and Conditions. Protect your content with trademarks, copyrights and /or watermarks to deter any third parties from repurposing what you post without your knowledge or consent.

For more information, or to get your home business Facebook page started, click here.


  1. Facebook for Business: Facebook Page Basics
  2. Facebook for business: Set Up a Page
  3. Pew Research Center: Facebook Demographics
  4. Hubspot Blogs: The Do’s and Don’ts of How to Use Facebook for Business [Infographic]

DISCLAIMER: This post provides general information related to creating a Facebook business page. Lindbergh is not a law firm. This information is not intended as a substitute for, and should not be relied upon as, legal advice. It is provided for general educational and informational purposes only. Although Lindbergh strives to ensure that its content is accurate, it makes no guarantees. All legal inquiries should be directed to intellectual property counsel in your State or jurisdiction. Lindbergh is not responsible for any errors or omissions in the content of this post or damages arising from the use of this information under any circumstances.

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